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graphic design • web • print

Aug
29
2012

Salsa Fresca Recipe

Written by J.J.

My wife recently asked me what my favorite fruit or vegetable is. While there are so many wonderful choices—from avocados and peppers to pears, strawberries and pineapples—I would have to say that the tomato tops my list. I find myself eating so many recipes that involve the tomato. Oftentimes it is paired with some type of pepper, so peppers are almost a necessity, but the tomato packs so much flavor that it can stand alone.

My father is a dedicated, hard-working human being. Ever since I can remember, he has planted a garden every summer. He’s out there every night maintaining what I’ve come to admire as a source of meditation and reward. His dedication pays off every year, even when they’ve seen suffering from the drought. I hope someday to also plant an annual garden, or, better yet, if Alisa and I live in a warmer climate someday (we do right now, but we live in an apartment), I hope to plant a year-round garden.

My reason for bringing up my father’s garden is that your garden is your best source for the freshest, most delicious produce. Tomatoes from the store do not stand a chance in quality comparison to those from the garden. In fact, if done right, every single thing you plant in your garden should come out tasting far better than anything you purchase at the grocery store. Unfortunately I do have to rely often on the grocery store for my produce. That doesn’t mean that I will have to eat bland food. It does mean, however, that a lot more energy and pollution was involved in obtaining that food.

Okay, with those thoughts aside, I will now bring on the recent salsa recipe I came up with. It was first inspired by the amazing salsa we eat when we visit our local Tex-Mex restaurant, Chuy’s. Chuy’s just might be my favorite restaurant, so if you ever have a chance to eat there, do it. There are certainly some differences between my recipe and the one Chuy’s provides, but if you like theirs, I’m quite sure you’ll like mine. And I absolutely love salsa. I eat it the traditional way with chips, and I enjoy it on eggs and burritos (as well as many other things). I’d eat it as a meal and be perfectly satisfied!

Salsa Fresca by J.J. Carlson
To make this salsa, you will need the following ingredients:

  • ½ cup fresh Serrano peppers (3 or 4 will do, depending on your spice level preference), stemmed and chopped coarsely, seeds removed
  • ¾ cup chopped cilantro
  • 1 cup onion, peeled and chopped
  • Juice from 2–3 limes
  • (optional) 1 green chile pepper (also known as Anaheim pepper), stemmed and chopped coarsely, seeds removed
  • ½ tablespoon salt
  • 2–3 minced garlic cloves
  • 28-ounce can of diced tomatoes, drained
  • 3 fresh tomatoes, diced

In case you’re wondering why I suggested a can of diced tomatoes, it is because I currently am unable to get fresh tomatoes from the garden. The store-bought tomatoes typically are far less flavorful in comparison to tomatoes from the garden, so, in order to get some more flavor from the tomatoes, I also use some canned tomatoes. This recipe makes about 1½ quarts.

I highly recommend you use some protection for your hands when cutting up the Serrano peppers. The pepper will stay on your hands even after you wash them thoroughly, and it will burn. Also, if you do get any of the pepper on your hands, avoid bringing your hands too close to your eyes!

  • Wash all vegetables thoroughly
  • Place peppers, cilantro, onion, lime juice, salt, and garlic in a food processor (a blender can work, but will require more mixing), and pulse about ten times, or for about five seconds
  • Add tomatoes and pulse again until you reach the consistency you prefer

Salsa Fresca in a serving bowlYou can serve the salsa with tortilla chips. This salsa also can be mixed with avocados to make a nice guacamole.

I have made this salsa a number of times in the last couple weeks. It’s a very inexpensive and delicious snack or appetizer, and it packs a great amount of flavor. Please enjoy, and let me know if you’ve made it and have any suggestions or feedback. Enjoy!

Aug
19
2012

The Drawing Board

Written by J.J.

When it comes to designing (pretty much) anything, I perform a specific series of steps to complete the design. For websites, I often brainstorm the information, research the necessary content, then draw mock-ups and wireframes. After deciding on the most successful wireframe, I create the actual visual design in Photoshop (or, on occasion, in Illustrator). A great resource for creating a successful, web-friendly layout is the 960 grid system. After the visual design is complete, I slice it up and code the website, implementing the slices during the process.

jjcarlson.com in the 960 grid system

The above steps are quite common when it comes to web design, user experience, and interaction design. But when it comes to creating other visual design, I often do not follow the same steps. In this blog post, I will quickly run through the process I take to design logos and other illustrations. I also will often follow this process when I design something in Photoshop, but this post involves solely Illustrator.

The Arctic Wolves hockey team logoI recently designed a logo for the Arctic Wolves. It’s still in the tweaking phase, meaning I haven’t completed it, but it’s far along, and I’m liking where it is. Basically, the logo is a result of my love for hockey and illustration. I’ve always wanted to create logos for sports teams, and hockey just happens to be my favorite sport to watch, so what better place to start than with a hockey team logo.

When I decided on the team name, the Arctic Wolves, (granted, in a normal job, I wouldn’t be the one choosing the team name) I searched out images of arctic wolves via the internet. Usually I find five or six images to work from, then grab a pencil and paper, and begin to draw.

Logos often are more like caricatures or cartoons rather than photorealistic representations. For sports logos, a common characteristic you will find in the illustration is aggression. It can come from the intense stare like the famous logo for the Chicago Bulls (especially famous during the Michael Jordan years). It can show in a representation of animal attack as seen in the Florida Panthers logo. Logos also can incorporate many elements that directly represent the team, its location, and its persona. I find the Minnesota Wild logo incredibly clever. Within the logo you can find the North Star, the Mississippi River, forestry, and more. All of these elements represent Minnesota in some way, and that is something to admire.

For the Arctic Wolves logo, I didn’t have a specific location or city to tie to, so I stuck mostly with the characteristic of aggression. While I focused in on a couple of images during my drawing process, I did actually use about seven or eight in all. Most of them were of arctic wolves, but it is important to note that I did exercise some creative freedom.

Rough sketch of the WolfMy drawing is often fast-paced and not exactly representative of the end product. In fact, I use the software to create a much better, polished version of what I draw on paper. So why do I draw on paper? There are a number of reasons for this. For one, I still have not fully gotten comfortable with drawing in Photoshop. I can draw in Illustrator, but Illustrator is a vector-based program, and it’s not really meant for sketching. Another reason I do not go directly to digital sketching is that drawing on paper feels more natural and efficient. While I cannot draw perfect shapes, I can more accurately draw my thoughts on paper with a pencil. I also own a Wacom tablet for use with my graphics software, and it really makes a big difference with graphic design, but it still is not my go-to for initial sketching. The best analogy I can give is the difference between writing with a pencil versus writing with a gel pen. The feel is different, and often the visual will turn out different as well. Finally, another reason is that the tools in Illustrator do not work like pencil on paper. The pen tool is a wonderful, precise tool. I absolutely love it. But it does not work in the way a pencil works on paper.

Tracing a dog in IllustratorIt’s such a cool feeling to go from a sketch on paper to digital form. Because I haven’t had a scanner regularly available, I will take a picture of my sketch, then download the image to my computer, and place the image in my Illustrator document on a template layer.

After placing the image, I use various Illustrator tools to “trace” the sketch. Some of the tools I use include the pen tool, rotate, reflect, shape builder, and so many more. If you are interested in learning how to use these tools in Illustrator to create an illustration, I certainly can provide a tutorial in the future. Just send me a message or leave a comment if you’re interested in a tutorial.

Arctic Wolves logo in progressI chose to make the Arctic Wolves logo symmetrical because I figured a head-on look of an aggressive, hungry wolf would be most intimidating. The process evolved over time as I made minor changes here and there to the original design. As you can see in the image to the right, I created different ear shapes before reaching the final ears as you see them in the logo above. At any point you can tweak your logo to better represent where your visual direction is going. Just as a character in a novel may do something the author originally didn’t intend, a logo can take a different shape to better represent the direction and feel of the final product.

For the Arctic Wolves logo, I spent a lot of my time drawing the type. I am not a type designer, regardless of how big a fan of type I might be. I truly admire type designers and believe they deserve their hard earned salaries. And as you might be able to tell in some of the above sketches, I don’t always follow the grid on my graph paper when sketching. More often I use the grid system for page layout and web design. As for sketching, I will more often draw my own guides on the paper. Perhaps that’s not the best approach, but for now it’s worked for me. So when it came to drawing the logotype, I had no mathematical precision involved in my design. There certainly are elements to the type that were applied to multiple letters, but I did not create a consistent stroke.

What I did want to do is create an icy, sharp look to the logotype. This only makes sense given the name of the team and the sport it’s designed for. Since creating the logo above, I’ve made minor tweaks to the logotype. Perhaps someday I will learn more about creating type, because it is a fascinating area of design, and I love to learn!

Finally, for what you see above, I wanted to add elements of a dark forest to create atmosphere, and I thought of the circular background to somewhat represent a hockey puck. This element will most likely change. In the final logo, I picture the puck in a different form and two hockey sticks crossing each other behind the wolf. For now, I am fairly satisfied with the logo.

It is important for me to start out almost any design with a number of sketches. Sometimes work is fast-paced and sketching is not possible. This is almost always an unfortunate thing, because I firmly believe that drawing your ideas brings out the best results. Artists need to exercise the process, and their bosses should respect it as well. I know there are some designers who can skip the sketching process, but they are very few and far between. To me, the greatest advice I can give is to keep the drawing board in the process, because your creative and authentic pieces will most often be that much more beautiful.

What are your methods? Do you have any suggestions for my process of creation? I would love to hear what you do. Thank you for reading!

Aug
3
2012

Life’s (Un)Predictability

Written by J.J.

Poster for the Pixar film RatatouilleHave you seen the amazing Pixar movie Ratatouille? If no, I highly recommend it. The level of irony playing out on screen is amazing enough, but as any Pixar fan already knows, the story is original and clever, with plenty of beautiful visuals and laughs to go with it. One simple line from the movie that has popped into my head a number of times lately is, “But the only thing predictable about life is its unpredictability.”

How true that is right now. Last June I married my best friend, Alisa, and at this time last year, we were just about to head to Germany for nearly a year. This also meant that we had to say goodbye to our dogs as our friends took them in while we were gone. Another thing I was nervous about was leaving my job. Was it really a difficult decision? Not really. After all, I was standing beside my wife, supporting her as she conducted research halfway around the world. Not a lot of people are blessed with such a great opportunity, but Alisa’s brilliance made it possible, and I feel so blessed to be a part of that experience with her.

But of course there were always those concerns that come with making such a big move in life. If I could have ever predicted that I would be searching for a full-time job for months before and after we got back to the U.S., then maybe I would have tried to do something different. I mean, I was offered a job by three companies when I completed graduate studies at my university, and that was after I had interviewed with only three companies. That means I was three for three! Now I’m shooting air balls left and right. It’s a weird feeling, and honestly, it’s quite scary. Even before we left for Germany, we regularly heard about unemployment in America. But when you experience it for yourself, it means something else entirely.

Going from making a decent living to looking for work is something no one can fully be prepared for. I had a regular plan of paying off my student loans at a furious pace, but now I’m on the verge of struggling to make a payment. Perhaps I should have prepared for something like this rather than trying to tackle my debt head on? It depends on who you talk to, but if I could have a conversation with myself from a year or two ago, I might have advised myself to think of the what ifs. After all, the only predictable thing about life is its unpredictability!

I’m incredibly thankful for the opportunities I’ve had, and I also am incredibly thankful for the opportunities coming my way. I just wish that I could see those opportunities coming so I could feel some relief. Searching for work is stressful, and according to an article from the New York Times, it also is bad for your health. And it’s true that unemployment affects family life. I’ve felt responsible for the stress we’ve endured during the last couple months. It doesn’t help that I quit my job voluntarily, and obtaining unemployment benefits based on relocation is “a real longshot.”

But do I want what some call a “handout?” No, not at all. What I do want is the chance to play an important role in a company in which I can practice my technical and design skills. I do want to continue learning what I love to do. I am so ready for a company to invest in me so I can help them achieve their goals.

One of the unfortunate trends we’ve seen in recent years is the high expectations companies have for potential employees. From experience, I can say that I’ve seen my share of job descriptions that are scary. It could be the requirements section saying, “Minimum five years experience coding for the web, with an emphasis on editing videos with children being surprise attacked by cats.” It could be that the list of skills required is so specific that no one other than the person who left that position actually has that particular set of skills. What’s most frustrating, though, is that companies are often failing to invest in their new employees. They expect their employees to come into the job with all the tools and know-how to jump right in and produce.

Peter Capelli writes, “In other words, to get a job, you have to have that job already.” He explains that companies often find themselves unable to fill a job vacancy because they can’t find that perfect candidate—the one that most likely does not exist for what they offer in return. Now don’t get me wrong, I am not interested in making a large paycheck. Rather, I want to work for someone who believes in my abilities and is interested in my learning more—something that will, in turn, result in greater efficiency, profit, and progression in the market. I’ve actually left a higher paying job in the past to work a job I believed in and was passionate about. My supervisor showed great interest in my improvement because she saw that potential and authenticity that comes with passion for what you do. Therefore, I fully believe that if a company invests more in their employees, they basically are encouraging and coaching them, things we learn at an early age are strong motivators of performance. The more interest shown in one’s future, the more likely that individual will create authentic and efficient results. And a happy employee is one that is more likely to stick with the company and be passionate about its success.

A job description should be a list of desired qualifications, with a degree of variance to accommodate various candidates. Beyond that, employers should more often than not expect their employees to continue training into the job. Currently about 20% of the workforce actually experiences continued training within their jobs. During the tech boom in the 90s, very few of the professionals in the field actually had IT-related degrees. Now, less than two decades later, companies have tightened their belts and crossed their arms. Our greatest progress in information technology took place during a time when so few of those in the field were formally educated in that field. So what gives?

I cannot entirely blame employers for tightening their belts. For one, there are great companies willing to invest in their employees. I was hired by National Instruments (NI), a great engineering company, straight out of college. Immediately after being hired, they provided a great amount of training for my position. After moving on from NI, I worked for a church as a graphic designer and webmaster, which was a new direction for me. While they did not have the budget to send me to conferences, they did hire me based on the assumption that I had great passion for what I wanted to do in my career. And while I am still struggling to find a job right now, there are companies who still post saying that they want someone who will continue to learn. Do I believe that they are all sincere? More often than not, yes.

Another reason I cannot completely blame employers for tightening their belts is that employees do come and go at a greater rate than years ago. This comes at a cost to employers, because the hiring process costs them a lot of money. I’ve even heard people say that companies will hold onto an employee who simply does an okay job (not great) simply because it costs too much to fire them and hire someone new. Also, a lot of employees may want to leave for a job with better benefits and higher pay. Well, I cannot blame someone for wanting to make that particular change!

I just recently reread an article by Jena McGregor, titled, “Why you can’t get a job.” One thing that jumped out at me was this: “Meanwhile, employers faced with both a deluge of applicants and staffing cuts in their H.R. departments have become more and more dependent on software programs that shut out perfectly qualified candidates.” My experience recently was that I received an email from a company less than two miles from where I live regarding a recent application I submitted. The email reads as follows:

Dear Jonathan:

Thank you for applying to the Content Author position. We appreciate your interest in the role, however, this position does not have relocation available or remote work options, and we are only considering candidates already located in the area.

We encourage you to set up job alerts, check the website often, and apply for other positions of interest to you.

Do you suppose the company—a large, international brand—used software to filter candidates? In my cover letter and in the application process, I clearly wrote out my current address, which is less than two miles from their corporate offices (where they were looking to fill the position), yet I do remember writing about my experiences in Germany this last year. I wonder if the software incorrectly identified me as a non-local candidate.

In my search for a job, I’ve seen all types of wages listed, as well as the ever-so-popular blank, mystery wage. Many candidates simply feel they cannot accept low wages for what they have to offer. I too have wrestled with that thought. After all, I live in Austin, Texas, which has seen a steady rise in living costs over the last, well, forever. Rent alone is something to look at and cry over. Add to that the cost of owning and maintaining a vehicle, student loans, and basic living expenses, and $30,000 a year doesn’t sound like much. The truth is, it’s not much for this area of the country. But have I considered it? Absolutely. I’ve considered less simply because I need something. I still cannot blame the people who turn down an offer for employment because they feel they will be underpaid and overworked. It can be scary to someone not knowing how much of their life they will hand over when they receive only enough in return to maintain payments. We all want to live outside and enjoy life rather than work through it. I do believe that we can work hard and enjoy life at the same time, but that formula has become more difficult to obtain.

Even though there’s a lot of unpredictability in my life that is scary, there’s also unpredictability that I am looking forward to. I look forward to my wife’s completion of her dissertation and her future career. I am so proud of what she’s done, and that makes me all the more confident in what she will do. I have no doubt she will find something she is fully capable in and enjoys.

I’m also unsure of where Alisa and I will be living in five years. I am excited for it, though, and welcome it. We’ve also talked about children, which is a big mystery in many ways itself, but we are regularly talking about it, and I believe we will make the right decisions when the time comes.

While I know we cannot control everything that will affect our lives, I believe we can make the best of it. Sometimes it takes faith from others, and sometimes it takes our own faith. And unpredictability can bring stress. I’m stressed out and scared about making ends meet. Still, I have stability in the people who love me and believe in me. I have that to be thankful for. I don’t want to ask for help, but I am so blessed that I have people in my life who are so in love with who I am that they are willing to reach out and provide assistance in any way. I can always predict that they will be there to listen to me or to lift me up. I don’t know where I’m going, but I have a great wife, great friends, and an amazing family.

Jul
13
2012

Happy Anniversary, Bro!

Written by J.J.

It’s quite something to say that my brother—who’s been a great friend of mine as well as being my brother—married his wife just one month after I married mine. So on July 10, 2012, they celebrated their first anniversary. My brother is always one to find excitement in surprising others, and for their anniversary, he surprised Ashley with a trip out of town to a bed and breakfast.

At Ben and Ashley’s rehearsal dinner, my father had pointed out something that gave us all a chuckle; he essentially said, “The two took over 30 years to get married, then the idiots had to get married a month apart!” My father is quite a joker, and we know he has been quite happy for us.

Yesterday Alisa and I received a visit from my brother after he and Ashley returned from their bed and breakfast. It was great to catch up with him, and he also taught us the card game golf, which we enjoyed. Now that we’re in Texas, I hope we can hang out with Ben and Ashley regularly. They are truly wonderful people.

This post was simply written so I could call attention to and celebrate Ben and Ashley. We love you and cannot wait to watch the two of you grow together for all the years to come. Happy anniversary!

Jun
11
2012

Our First Anniversary!

Written by J.J.

On June 10, 2012, I celebrated one year of marriage with my best friend, my wife, Alisa. It also happens to be the week that we leave Berlin and move back to the United States. I am so blessed to have her.

Sanssouci in Potsdam, Germany

For our anniversary, we headed to Potsdam, which is a neighboring city to Berlin. The train ride is only about 20 minutes, but the city seems quite different to Berlin. It’s cleaner, often prettier, and more fun to walk around in. The weather was also quite beautiful, so that’s a big plus for our first anniversary.

Sanssouci palaceWe walked from the train station to the palace Sanssouci. The last time we visited the palace was in March with our sister-in-law and niece. The whole area has bloomed, and it is quite gorgeous.

We walked around the palace, then went out into an open area of grass, set our blanket down, and enjoyed a packed picnic. We also shared some Prosecco in celebration of one year of marriage together!

At our picnic at Sanssouci on our first wedding anniversary!

The crazy thing about being with someone for as long as we have is that we see each other through the good and the bad times, and sometimes we even create difficult times for each other. But I can say that I always want to fight for my Alisa. Alisa is the greatest, most beautiful gift I’ve ever received on earth. She said yes, and my eyes could not have been more opened to the joys of life at that moment. Our wedding one year ago was near perfect, and our marriage, while it has its tough moments (as any marriage does), is something I’m grateful for each and every day.

My beautiful wife at our first wedding anniversary picnic

Until my last breath, I will think of how this one, beautiful soul has made my life one to live fully with love and thanks. I love you, Alisa, and I thank you for being you, and for saying yes to me. You are my best friend, my love, and my wife. You feel for me, care for me, love me when I might not deserve it, support me at all times, and so much more. I hope the rest of my life I can actually return some of what you’ve already done for me. Thank you, my dear.

Sharing my love for my wife on Facebook

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